The Camino de Santiago is a vital experience that attracts many pilgrims and that makes them all the same, as fatigue, sweat, effort and perhaps a blister or injury are part of it. On the other hand, also the satisfaction of the completed stage, the physical well-being and the psychological benefit are positive elements that the Camino brings. Like you and like us, good pilgrims, have been the different “influencers” who in recent months have made the Camino de Santiago.

In addition to the various famous pilgrims that we have been able to see in the different Jacobean routes in the last few years and also very recently, as famous pilgrims Ana Rosa Quintana last October 2021, in recent months young “influencers” have been seen on the roads to Compostela and, of course, also in the networks. In this post we are going to know their adventure and the reasons that have led them to be pilgrims on the Camino de Santiago.

“Instagramers no Camiño”.

This is the name of the initiative that the Xunta de Galicia has carried out last July 2021, between the 8th and 11th, to promote the Xacobeo of the present Holy Year 2021. The regional government is aware of the pull of the Jacobean year and the reach that social networks have as a promotional tool, such as Facebook or Instagram. The latter is still very influential today, so much so that the anglicism and neologism “influencer” (not yet recognized by the Real Academia de la Lengua) in reference to those users whose accounts and profiles are followed by many people: in the case of Instagram, they are even called “instagramer”.

Thus, the Xunta de Galicia invited four powerful Galician “instagramers” to perform four stages of the Portuguese Way of Santiago between Redondela and Santiago de Compostela. They are Gala González, Martiño Rivas, Xurxo Carreño and Cristina Cerqueiras, four “influencers” on Instagram with several zeroes in terms of followers and who are dedicated to the world of fashion, sport and audiovisual.